外贸函电英语

国家级

英语为主线,商务为背景,技能为核心是高职高专商务英语专业的培养路径。英语沟通技能和外贸函电写作技能相结合,突出实践实训的教学设计,满足企业需求的教学体系,多元互动的考核模式,《外贸函电英语》将引领你进入国际商务世界,为你成为新一代的国际商务高端技能型人才增资添彩。

课程介绍

课 程 简 介 一、课程目标 《外贸函电英语》课程是为培养学生商务运作能力,特别是书面交际、沟通能力,使学生熟练掌握国际商务领域外贸交易过程中往来函电的基本写作技巧,能够根据不同的情形处理并撰写格式内容正确,符合商务信函要求,体现外贸信函特点的外贸业务流程的主要往来信函,为将来从事外贸工作,运用函电有效地进行业务联络、沟通、磋商、交易、提高工作效率奠定坚实基础。 二、课程性质与定位 ...

教学单元
  • 第1讲 A General Introduction to the Course
  • 第2讲 Unit 1 An Introduction to Business Correspondence
    • 02-01

      The Principles of Business Letters

    • 02-02

      The Structure and Styles of Business Letters

    • 02-03

      Arrange the Structure of the Letter and Address the Envelope

  • 第3讲 Unit 2 Establishing Business Relations
    • 03-01

      How to Seek New Customer?

    • 03-02

      Writing Business-establishing Letter

    • 03-03

      ISAS about Seeking New Customer

    • 03-04

      A Survey of Trade Fair

    • 03-05

      Seeking New Customers on Trade Fair

  • 第4讲 Unit 3 Enquiry
    • 04-01

      Principle and Structure of Enquiry Letter

    • 04-02

      Reply to Enquiry Letter

    • 04-03

      Structure and Expressions

    • 04-04

      Principle of Enquiry Letter

    • 04-05

      Structure of Enquiry Letter

  • 第5讲 Unit 4 Offer and Counter-offer
    • 05-01

      Offer (Principle and Structure of Offer Letter)

    • 05-02

      Counter-offer (Principle and Structure of Counter-offer Letter)

    • 05-03

      Principle of Offer letter

    • 05-04

      Structure of Offer Letter

    • 05-05

      Principle of Counter-offer Letter

    • 05-06

      Structure of Counter-offer Letter

  • 第6讲 Unit 5 Order and Contract
    • 06-01

      Order

    • 06-02

      Contract

    • 06-03

      Placing Order

    • 06-04

      Acceptance and Decline

    • 06-05

      Contract

  • 第7讲 Unit 6 Payment
    • 07-01

      Basic Knowledge of International Payment

    • 07-02

      Urging the Buyer to Establish the L/C

    • 07-03

      Choosing the Proper Methods

    • 07-04

      Urging the Buyer to Establish the L/C

    • 07-05

      Checks and Amendments of the L/C

  • 第8讲 Unit 7 Shipment and Packing
    • 08-01

      Shipment

    • 08-02

      Packing

    • 08-03

      Shipping Advice

    • 08-04

      Urging for Shipment

    • 08-05

      Packing Condition

  • 第9讲 Unit 8 Insurance
    • 09-01

      Insurance (1)

    • 09-02

      Insurance(2)

    • 09-03

      Asking the Seller to Cover Insurance

    • 09-04

      Informing the Coverage Adopted

    • 09-05

      Reply to a Request for Excessive Insurance

  • 第10讲 Unit 9 Complaint and Claim
    • 10-01

      Complaint and Claim

    • 10-02

      Reply to the Complaint and Claim

    • 10-03

      Complaint and Claim

    • 10-04

      Reply to Complaint and Claim: Accepting Requests

    • 10-05

      Reply to Complaint and Claim: Rejecting Requests

  • 第11讲 Unit 10 Other Trading Practices
    • 11-01

      Agency, Processing and Assembling Trade

    • 11-02

      Joint Venture , Compensation Trade, Barter, Leasing and Technology Trade

    • 11-03

      Applying for Being an Agent

  • 第12讲 Exercise, Test and Relavant matierial
    • 12-01

      Exercise

    • 12-02

      Test

    • 12-03

      Relavant material

教材
  • 主教材
    外贸函电实用英语
    ISBN:

    9787040224184

    主编:

    贺雪娟

    高等教育出版社
  • 辅助教材
    国际商务英语函电
    ISBN:

    9787811347067

    主编:

    梁晓玲

    对外经济贸易大学出版社
课程信息
课程类型:

理实一体课

课程属性:

专业课

课程学时:

72.0

学校:

长沙民政职业技术学院

学科门类:

文化教育大类

专业大类:

语言文化类

专业类:

商务英语

适用专业:

商务英语

教学团队
  • 贺雪娟

    课程负责人

    教授

  • 朱毅恒

    主讲教师

    副教授

  • 刘玉丹

    主讲教师

    副教授

  • 伍雁

    主讲教师

    讲师

  • 王治

    主讲教师

    讲师

  • 李颖

    主讲教师

    讲师

  • 戴卓

    主讲教师

    讲师

  • 杨帅

    主讲教师

    讲师

  • 李涵

    主讲教师

    高级经济师