爱课程

第1章 Globalization Trend
- 01-01
  Business News
- 01-02
  Who Benefits from Globalization
- 01-03
  G20 Leaders Promise Measures to Fight Global Recession
第2章 Hot Issues in International Trade
- 02-01
  Business News
- 02-02
  Central Bank Governor on RMB Exchange Rate
- 02-03
  The Future of Fair Trade
第3章 Making Economic Sense
- 03-01
  Business News
- 03-02
  Business Reports in Face of the Worst Financial Crisis
- 03-03
  How to Be Exuberant and Rational
第4章 Consumer Behavior
- 04-01
  Business News
- 04-02
  Global Slump Casts a Pall over Consumers
- 04-03
  Lifestyle Changes--Fitness and Health
第5章 Brand Equity and Global Brands
- 05-01
  Business News
- 05-02
  Wal-Mart Learns a Branding Lesson
- 05-03
  ZTC Silent Mode
第6章 Advertising Appeals--Image & Personality
- 06-01
  Business News
- 06-02
  What Should You Spend on Advertising
- 06-03
  Advertising Tchniques in the Movie "Spider Man"
第7章 Management Gurus
- 07-01
  Business News
- 07-02
  Two Great Corporate Leaders of the 20th Century--Jack Welch and Ballmer
- 07-03
  Management Gurus Say Judgment Is the DNA of Leadership
第8章 Motivating Employees
- 08-01
  Business News
- 08-02
  Does Money Motivate?
- 08-03
  Meeting the Company's Motivational Challenge
第9章 Recruitment and Performance Appraisal
- 09-01
  Business News
- 09-02
  A Job Interview Need Not Be a Battle of Wills
- 09-03
  Effective Performance Appraisal: Tips from the MSPB
第10章 Financial World
- 10-01
  Business News
- 10-02
  What Caused Financial Crisis
- 10-03
  China Gold Rush Hides Different Strategies
第11章 Making Investment Rationally
- 11-01
  Business News
- 11-02
  The Commodities Gusher
- 11-03
  Edward Lampert--One of the Extraordinary Investors of Our Age
第12章 On the Business Legal Front
- 12-01
  Business News
- 12-02
  Companies Are Getting Unexpected Benefits from Their Sarbanes-Oxley Outlays
- 12-03
  Legal Tactics for Hostile Mergers
第13章 Effective Communication--Language and Culture
- 13-01
  Business News
- 13-02
  What Is Culture Like
- 13-03
  Culture-loaded Idioms
第14章 Cultural Differences--Manners and Taboos
- 14-01
  Intercultural Business Communication
- 14-02
  Protocols of Handshaking and Gift-giving
- 14-03
  Hall's High and Low-context Orientation
第15章 Organizational Culture--Competitive Advantage
- 15-01
  Business News
- 15-02
  Cultural Models of Organization
- 15-03
  Cultural Synergy in Shanghai General Motors
第16章 A Socially Responsible Corporation--Business Ethics
- 16-01
  Business News
- 16-02
  Corporate Social Responsibility and Sustainable Development
- 16-03
  Survey: Ethics Abuses on Rise
第17章 Get Yourself Wired--Internet and Mobile Phone
- 17-01
  Business News
- 17-02
  The Future of the Internet
- 17-03
  On-line Marriage --A New Fashion
第18章 New Economy and E-commerce
- 18-01
  Business News
- 18-02
  E-Commerce and Cultural Values
- 18-03
  E-Commerce Activity: A New Metric to Consider
第19章 Mid-term and Final Exam 样本